These included flying in 200 prize-winning fans from around to world to a special album listening event at Las Vegas’ P3 Studio Art Gallery, and a Destination Dragons mini-tour for which fans were flown from their hometowns to clubs such as Vinyl in Las Vegas and LA’s famous Troubadour to watch the band road-test their new material.
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Lead singles “I Bet My Life” and “Gold” notched up Transatlantic Top 30 success on the charts late in 2014, while the band created a further buzz through a series of ingenious promotional events. Initial signs suggested that Night Visions’ success was likely to be replicated by Smoke + Mirrors. In short, the album was a bold, yet sure-footed second step by a band serving notice that they were in this for the long haul. Perfectly primed for radio, songs such as “Gold,” the redemptive “I Bet My Life” and the irresistible “Shots” were singular hybrids of soaring, U2-esque rock and electro-tinged pop, while the band also proved their proficiency on material as versatile as the rollicking, folk-rock tinged “Trouble,” the ambitious Middle Eastern-flavored “Friction” and the wracked, piano-framed ballad “Dream,” on which Reynolds realized one of his most show-stopping vocal turns. Equipping it with vintage gear and placing a framed note from Paul McCartney pride of place above the mantelpiece, they reconvened with Night Visions’ co-producer Alex Da Kid ( Eminem, Dr Dre, Nicki Minaj) and worked up around 100 new demos from which 13 completed songs eventually made the cut for Smoke + Mirrors.Īs guitarist Wayne Sermon later told Digital Trends, the band knew exactly what they were aiming for by the time they’d decided on the tracks that would make the cut: “We really wanted Smoke + Mirrors to feel like an old, warm record, yet also be pop music that’s very current.”Įven a cursory listen to Smoke + Mirrors suggests that Imagine Dragons categorically achieved this aim.
“We don’t want to put a record out until we feel really good about it, you know, and who knows how long that will take.”ĭetermined to maintain their work ethic, Imagine Dragons purchased a house in Vegas in which they built their own studio as soon as their Night Visions world tour wound down. “We tend to be perfectionists, too hard on ourselves at times and we don’t want to rush anything out because we know how we are with things,” Dan Reynolds told MTV early in 2014. Listen to Smoke + Mirrors on Apple Music and Spotify.
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